About Forever Living

''45 years ago Forever was only a dream. To realize that dream we knew it would take the tremendous efforts of many great people. To that end, we have assembled a team that is unmatched in the business world. At Forever we have built a team that has come together, progressed in its abilities, and now truly defines the word 'success'.''

Rex Maughan

Chairman of the Board,

Chief Executive Officer

Our Story

All Dreams Begin Somewhere

Founded in 1978 on little more than dreams and hard work, Forever Living is now a multi-billion dollar company, based in Scottsdale, Arizona, that manufactures and sells dozens of wellness and beauty products. People just like you distribute these life-enhancing products, providing you the opportunity to own your own business and secure your financial future with a proven plan. With over nine and a half million distributors in over 145 countries, Forever Living offers the once in a lifetime opportunity of living a healthier, wealthier life.

For years, Rex searched for a way to obtain these two things, but wasn’t satisfied with anything he found. So in 1978, he invited 43 people to attend the first Forever Living Products meeting in Tempe, Arizona, where he unveiled a customized plan that would provide him—and anyone else—with better health and financial freedom.

Rex proposed a very simple business idea to his closest family and friends. Offer consumable products to the public that are proven to promote lasting wellness and health—and do it in a personal way. Instead of dumping big bucks into traditional advertising, compensate anyone willing to share these products with their family and friends.

Simple Business. High Values.

The caliber of our products and the simplicity of our business plan means anyone can improve their quality of life. Some begin as customers in search of better health products, and they can’t help but share their great product experiences. Others see the business potential immediately and start a successful home-based business.

With millions of people just like you who have the same goals in life—better health and financial freedom—Forever Living Products is successful because it values what you value. It gives you the tools to take control and live the life you’ve always wanted.

Vertical Integration

Set for Success

When Rex Maughan created Forever Living Products, he knew the success of the company depended heavily on two things—offering quality products at affordable prices and providing a reliable, profitable business opportunity to people like you.

Since any business relies on a network of suppliers, manufacturers, and Distributors, one hiccup in this supply chain affects the final product. If a supplier raises their prices, Forever Living would either be forced to raise their prices or suffer considerable losses.

Rex knew it wasn’t in the best interest of Forever Living to rely on other third-party vendors to deliver the kind of quality he demanded. So, Forever Living secured its own aloe plantations, manufacturing and packaging plants, and storage facilities, eliminating the need for third-party vendors.

Quality, Every Step of the Way

This wise strategy enables Forever Living Products to control quality and cost every step of the way—starting with raw materials and ending with the finished products you enjoy. Forever Living is sheltered from skyrocketing prices and economic struggles.

It’s completely self-reliant.

Forever Living is a stable company with a proven track record of growth and profitability. There’s no other business opportunity like it.

It’s successful.

It’s solid.

It’s the only business opportunity that offers you integrity through and through, the only business that guards your success like its own.

Business Model

More Time for What Really Matters

Forever Living finally makes it possible to own your own business. You’ll be your own boss, control your own hours. Enjoy residual income. And you'll be on your way to financial freedom.

Forever Living’s exclusive health and beauty products, and proven business opportunity, are exactly what millions of people are searching for—greater wellness and financial security. You make money simply by sharing this dream with others.

Everything about the Forever Living business opportunity helps you build a solid, stable business. From our exclusive consumable products to regular opportunity meetings, you’re primed for success. Bring your passion to our simple, proven plan, and you’ll find the wealth and freedom you’ve always wanted.

Meet Our Family

It's More Than Business. It's Family.

The faces behind Forever Living aren’t those of executives, marketers, sales people, and computer technicians.

They’re the faces of our family.

When Rex Maughan created Forever Living in 1978, he did it to provide his friends and family with a higher quality of life. And that meant creating a company with a higher quality of business. A business where every choice is made with integrity. And every employee is family.

Get to know who we are, and you'll see why Forever Living is so much more than just another company.

Rex Maughan

Vision and Heart

At the head of Forever Living Products is Rex Maughan. A self-made man with the drive and vision to succeed, Rex created and continues to lead a company like no other on earth—a company that changes lives through its amazing products and stable business opportunity.

Education and Experience

After graduating from The Arizona State University's School of Business, Rex expanded his business horizons working as General Manager for the Mayer Central Building, as Vice President of the Del Webb Corporation, and Executive Vice President of Del E. Webb Realty & Management Company.

Rex is a Certified Property Manager, and he has completed extensive graduate work in areas such as real estate, taxation, auditing, and consolidation and mergers. He was honored with the degree of Doctor of Humane Letters from Arizona State University, honoris causus, in recognition of his excellent business accomplishments and significant contributions to society.

Charity Work

From a young age, Rex learned the value of service and giving. As a young man, he spent two years in the South Pacific serving the people of the Samoan Islands. He fell in love with the people and their culture.
Rex has since founded numerous schools, as well as, the Robert Louis Stevenson Museum to honor the author who also fell in love with the Samoan Islands and made his home there. Rex has worked to preserve Stevenson’s plantation and personal effects.

The Samoan people deeply honored Rex by awarding him the High Chief title of 'Tilafaiga' for his efforts to save the rainforests.

Rex has donated generously to the Foundation for Burns and Trauma, which serves the residents of Arizona and surrounding states with the Smoke Alarm Installation Program, Camp Courage, and Forever Courage House. Forever Living Products was recognized for its charitable donations equaling one million dollars—the largest amount the Foundation has ever received.

Forever Giving was founded in 2009 to provide a way for customers and Distributors to donate funds to global improvement. It partners with charitable organizations globally to fight against poverty, hunger, and the lack of medical services available for children. The foundation also supports relief efforts in response to natural disasters.

Rex has a big heart and truly cares for people—especially his employees, Distributors, and community. Rex and his wife Ruth see this charity work as their greatest accomplishment.

Leadership

Experience and Innovation

Aidan O’Hare

President

STEPPING into the role of President in January 2023, Aidan O’Hare is leading Forever into its next chapter - one of continued growth, guided by the values that have shaped the company for 45 years. He succeeds Gregg Maughan, who continues to serve as Forever’s CEO. In his roles spearheading UK and European sales, global marketing, and international sales, Aidan has been instrumental in Forever’s growth. This broad leadership experience within Forever has ideally positioned him to lead the next chapter of the company’s story.
As President, O’Hare will build upon Forever Living’s 45 years of offering high-quality nutritional products and supplements, creating effective new products that are relevant for today’s market and lifestyles. He will also lead the company in continuing to invest in digital solutions and an innovative marketing plan to empower its Forever Business Owners.

Gregg Maughan
Managing director

The youngest son of Rex Maughan, Gregg leads Forever Living Products as Managing director. He is a graduate of Arizona State University and is fluent in Spanish. He began his career with Forever Living Products 20 years ago when he started at an entry-level position processing orders. He has worked in just about every department and has proven that he has the dedication and tenacity to continue Forever Living’s legacy of stability, growth, and helping others.

Follow Gregg on Gregg Maughan trên Twitter and Facebook.

Gary Shreeve
Executive Vice President / Global Operations

Gary Shreeve has helped grow Forever’s global presence in many ways during his tenure. He joined Forever in 1998 as a Sales Development Coordinator in Houston, Texas. His talent and Forever spirit were quickly recognized by the Home Office and he was given an opportunity to move to Arizona for a promotion. Gary went from the sales field to global marketing to Africa sales and eventually to global operations. His many achievements with Forever include earning Regional Sales Director of the Year multiple times and growing the African market exponentially over a five-year period. Gary believes Forever’s success is due to putting people first, both with leading and making decisions based on how it will benefit FBOs’ lives.

Rhonda Krause
Executive Vice President &Tax

Since joining Forever in 2001, Rhonda Krause has been part of the Forever family. As a mother of quadruplets, she knows a lot about family and teamwork! Rhonda has not only grown within the ranks of Forever, but she has also juggled the many complexities of both foreign and domestic tax compliance. During her time at Forever, she has watched
the company grow - and she herself has grown a more comprehensive understanding for direct sales and global tax management. Rhonda has moved through the ranks, beginning as a general tax accountant and moving up to her current role of Executive Vice President of Taxation.